CASTLES BURNING PART 1
When I first
asked Journey founder and longtime manager Herbie Herbert for an interview, I honestly
did not expect he would answer ‘yes.’ When he did, I knew what l was sitting
on—the proverbial ‘holy grail’ of Journey history. I imagined he consented to
the interview as a way of ensuring his side of the story was heard — since it
was largely left on the cutting-room floor during production of the VH-1 Behind
the Music special on the band. In the first section of the interview, Herbie
discusses this project among many other things — right down to the significance
of the first time I ever saw Journey perform live.
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Herbie: Let me ask you a question.
Matt: Yeah, go ahead.
H: How old are you?
M: I’m 33.
H: So you never saw Journey in its original
formation, in its original, you know — pre- ‘83.
M: ‘83 was actually the first tour I saw. It was my
first concert. I saw them with Bryan Adams out at Holleder Stadium in
Rochester, NY.
H: Oh, your first show was Holleder Stadium in
Rochester’?
M: Yeah.
H: What an interesting way to go. I mean that was
really the end. That was the end, my friend. And the big thing— did you ever
see the movie, Frontiers and Beyond?
M: Absolutely.
H: At the end was Holleder Stadium, with everybody
onstage waving and singing whatever “Na Na Na Na Na Na” — and, Bryan Adams and
Jim Vallance — and many many people
in the industry that you wouldn’t know or recognize were up there on that stage
at the end? And that’s where the movie I guess ended in a freeze frame of some
sort?
M: Sure. How do you mean, “That was the end.”?
H: That was it, buddy.
M: That was the end of the movie, or —
H: That was the end of that fucking band, right
then and there, that very day.
M: Really? What happened?
H: I don’t know (laughs). But that turned out to be
the end, yeah. (That) is really ironic, cause I said, you know, here I am going
to speak to somebody who has no freaking idea what was really going on, and let
me tell you what was going on. Rochester. Holleder Stadium. Are you kidding me?
Are you kidding? I mean, I think I had to bring in power, rebuild half the
wooden seats —this stadium has been closed and unused for so long...
M: Yeah, they tore it down later that year.
H: ... and I just said, let me spruce (the place)
up for just one more hurrah. They (the promoters) said ‘We’re not putting in a penny.’
I said ‘I don’t give a shit I got the money—I’ll fix that place.’ They said
‘What else can you do?’ And I just remember that the available venues were just
reeking and sucking around there.
M: Yeah, at that point there really weren’t any
good venues.
H: And the band was so big, coast-to-coast and border-to-border,
that you know, I had to almost go out and design and find my places to play.
M: Right
H: And you know, for anybody — any other act —
Rochester wasn’t even part of the itinerary. Yeah it’s just a prime example —
whether it’s Pocatello, Idaho or Murfreesboro, Tennessee — Rochester, New York
(we drew) close to 30,000 people. I don’t think so! You know, even the biggest
acts today can’t do that kinda stuff.
M: I’m going to take you to the Behind the Music
episode real quick. They really didn’t seem to fully credit you for the formation
and the success of the band. What was your reaction to that?
H: I was surprised to be involved in the history at
all. I mean, I can’t imagine - with Steve Perry having the editorial control
that he had — what was said to keep me in there. I think this is your answer
right here — because all the other guys signed agreements that were so onerous
and egregious as to not only can they not ever make a disparaging comment
towards Steve Perry, but they are prohibited from writing autobiographies,
authorizing biographies, participating in any way in an unauthorized biography.
M: Wow.
H: All that control, I mean, geez —I wholly
expected to be written out of the history when the camera crew showed up. I
told the director — who really insulted my intelligence —‘you have no editorial
content credibility with Steve Perry having the final cut. How can you put your name in the credits as
director?' He got all self-righteously
indignant - he says 'I would never have gotten into a project like that!' And I said 'is this for the benefit of the
other people here working? Is this for your camera guy? Is this for your sound guy? You're talking to me - did I just fall off a
turnip truck?' Because of the control
that Steve had, plus prohibiting the members of Journey from ever re-recording
any songs that were previously recorded with him.
He and his attorney just drafted this unbelievable
thing, I told the guys never to sign it, and they did. Sixteen, seventeen years later, Rochester,
New York, (they're like) 'Next year, let's do it again!' That was really the end, and that was really
the last show. Now, its 2001, eighteen
years after the fact, and now these guys got the bug to go do this, and so
powerful is that bug that they gave away the store. I mean, how they'll ever explain this to
their children I can't imagine. But
anyway, they gave it away completely, and that left them in a pretty impossible
position.
And, so Irving Azoff, god bless him, went to Perry,
and talked Perry into letting them re-record and shoot the DVD that my company
(Nocturne, which Herbie co-owns with Neal Schon) did in Vegas, as it turns
out. The minute that was put in the
books, I said 'oh my god, Irving made a deal!'
I called Irving, and he says 'yup, yup, I made a deal. And, not only is he allowing that, but we're
going to support it - the album and tour - with a VH-1 Behind the Music.' I said, 'He's going to cooperate and
participate?' and he said 'yeah.' And I
said 'Wow. Now don't ruin my night by
telling me what you had to give - it will all come out in the wash. We're all gonna see what you had to give to
get him to do that.' And it was that
ultimate editorial control. And so, when
all of these other guys have signed this agreement and all you can get out of
them is this homogenized, pasteurized pulp - nothing with substance, all
candy-coated - that is the worst thing you can get them to say. The most damning and incriminating thing is
'By agreement I am not allowed to speak to those issues, or speak about those
matters.' And then, off camera,
everybody - Neal Schon and Ross Valory are saying 'You really need to talk to
Herbie, he didn't sign such an agreement.'
M: That's what gave me the idea to contact
you. Neal had suggested it in a post on
the band's website.
H: Of course, they did (talk to me). I said this to this guy - maybe 25 times,
'none of this is going to make it. I'm
not going to give you anything that you can put in that VH-1 special.' I said, 'I'm going to tell the truth, and you
haven't heard this yet. You know, you're
not going to get much.' And, eight hours
I was on camera - eight hours! Now, if
you could add up all my segments to come to 30 seconds I'd be impressed. It probably was much more than that, but
Perry went nuts. And, if you saw the very
first promos for VH-1 that came out, it showed Steve Perry saying, 'I never
really felt like I was a part of the band.'
Then it washed to me, where I'm saying, 'Yeah, that's like the Pope
saying he never really felt Catholic.'
Do you know
how quick that was taken out? Perry
launched like an MX missile when he saw that.
He went crazy. That promo was
eliminated and that little segment was taken out of VH-1. I mean, even ever so slightly disparaging -
and that's not disparaging - that's just saying 'that's like the Pope's not
really Catholic!' Here he is, the Joe
Montana of this team, and he never really felt like he was a part of the
team. I'm just commenting on the absurdity
of his comment. And, of course, the VH-1
guys wanted it because it was the only thing that gave the viewer (the idea
that) 'well maybe there's going to be some meat and potatoes here. Maybe there's going to be some meat on the
bone.' False alarm
M: And there would've been had there been more of
your interview.
H: More of mine, Pat Morrow (Journey's former tour
manager) was on camera, god knows. Six
hours. Not one piece of footage of Pat
was used. Pat was a huge, huge bone of
contention between Perry and I. Pat went
on to become a captain of industry with Nocturne, and is now successfully
retired. And a lot of the problems that
Steve had with Pat Steve was right about.
But, with a guy like Steve Perry, everything is a hang-up to him. This guy is the farthest thing from a hippie
you could imagine. Zero love. Ya know, zero love.
M: Wow.
There are a lot of fans that are going to react to that.
H: Oh, they are? You think that is the truth? Every fan - and this is what I thought I was
going to have with you on the phone - another fan that might've even fallen in
love with that band in an objective way.
(They) fall in love with the songs, fell in love with the music and the
passion of the performances that is undeniable, and just read into that that
these guys are bigger, better, deeper people than they might really be.
M: So let me ask you, because, what very little did
make it into Behind the Music, is that you were actually the one that insisted
that Perry join the band.
H: I put the band together, absolutely, man by
man. Personally hand-picked each person
and it was, you know, it was MY band - no doubt about it. It was my band and I had total authority, and
total autonomy and total control, and nobody minded one fucking bit.
M: That was largely the impression that I got when
I was growing up. When you read the
statement that you "formed it around Neal Schon," that you really
were picking and choosing the different people that you wanted to complement
him.
H: Absolutely – hand-picked, final authority on
it. When I put Steve Perry in the band,
Neal Schon was not even on speaking terms with me, cause that guy hated (Perry)
so much. He flat out didn't want
him. I flat out knew that he was the
guy, and that everything that Perry brought as a vocalist and as a songwriter
was exactly what we needed. I just knew
I was right.
M: And that wound up being the case.
H: We had another singer in the band named Robert
Fleischman, who the band loved. We were
on tour with Emerson, Lake, and Palmer in '77, and it was a big stadium date
along the way. He was doing well, but he
was really a pompous little poodle, and really tough to deal with. He hadn't even made a record yet. That kind of thing just gets old and tired,
and I was really getting tired of this guy.
Perry had been hovering around in my life for years. And, I knew that he was talented but I'd been
told (about him) by people that knew him from Fresno - from childhood, from his
cousin. His cousin and one of my best
friends were big-time dealers in the city.
And Perry would come up and 'shanghai' him for drugs - you know, 'you
gotta give them to me, if you don't, then I'm going back home to Fresno, Larry,
and tell your mom.' That's called
'shanghaiing'. (Meanwhile,) he's saying,
"Give this tape to Herbie, give this tape to Herbie" to Larry and
Jack Villanueva (Jack, along with his brother John, worked with Herbie
throughout his years with Santana, and continued working with him on
Journey). Jack would never give me the
tape. And I said (to Jack), "Why,
what about that guy?" He'd say 'you
don't want him. Even that good, even if
you were talking about Elvis Presley right there, he's just a jive
mother-fucker.'
But I went
in with my eyes wide open, you know, knew the possibilities myself but was such
a young, idealist hippie that I thought that I would smother this guy with so
much love and success that all that shit will wash away. Wrong! (Laughs)
M: I kind of anticipated that it would be
personality conflicts that ultimately resulted in the band 'going their
separate ways' so to speak. How early
did that stuff start to happen?
H: There was no "personality
conflict." (Perry wasn't) really
communicating to anybody - he was isolating himself - but we're functioning and
we're getting it done. And you think
these guys broke up, or that Perry was ever honest about his intentions ever
once? It's unbelievable what he did to
these guys. I'm a manager. At the point that Journey stopped in '83
they'd sold maybe 22 - 25 million records.
Nothing to sneeze at, but nothing compared to the 75 million they've
sold now. What I was able to do for them
in death was more fantastic than in life.
That pisses Perry off because it reflects on me more than it does on
them. And what a manager is able to do
with a catalog. And of course I was able
to go and get the band Europe, the band Roxette from Sweden, the Electric Boys
from Sweden, Mr. Big, as you know…
M: One of my favorites
H: …and of course, Steve Miller. I turned him into a big workhorse and showed
the way. I said 'you don't think Journey
can't continue to do major business?'
I'm going to drag Steve Miller out of retirement in 1988 at 300 pounds,
and you watch me, Neal Schon. You'll be
the opening act - whatever project you've got going down - and boy, did that go
down exactly that way. I'm selling out
sheds all across the country with Steve Miller and - Neal put together a band
with Paul Rodgers. Very good, by the
way, but didn't sell any records or tickets.
The original Santana band, I continued to manage the catalog until I
retired, and the Steve Miller catalog, all the first 14 records or whatever,
and Journey's catalog, and all three of them were evergreens (Editor's note:
Evergreen is an industry term for reissued material that consistently sells
records.) What a coinkydink! (Laughs)
And how to work a label, how to work a catalog -
that is an art form. Forget about
it! You know, I take just as much pride
in that as I do any of the touring innovations, anything Journey did while they
were active because they aren't around there to say 'we did this, and this is
us.' You know? Of course, they made the records, but hey, so
did Boston and Foreigner and Styx and REO Speedwagon. They all made records too. Kansas made
records, so why don't their catalogs sell?
Hello.
M: I see your point.
H: And what is that? Either these guys must've been buried with a
horseshoe up their ass, or they must've known somebody who knew how to get
things done. So, the tsunami of money
and revenue that I generated for those guys hides a multitude of my talent. It's all hidden behind their riches.
M: That Greatest Hits album is on the catalog chart
and is still outselling some brand new albums.
H: Yeah, but they really screwed that up. That Greatest
Hits record that l put out, I think, in ‘89 that was at the top of that catalog
chart for nearly a decade. And when Journey— when Steve screwed us (was when)
they made Trial by Fire. They spent more money making that record than all the
prior Journey records to date at that point put together. They spent so much
money making that record and it didn’t sound like a great Journey record. It
was so monotonal, and Perry was a key toned down. It’s only speculation, but my
speculation is that sometime around his 35th or 36th birthday, his voice
changed. It happens. Everybody knows about how your voice changes at puberty.
But ail of a sudden, when you get to be about36 or 37, even Wayne Newton who
was that high soprano, all of a sudden — a tenor now. You know, it’s not like
he went to baritone, he’s just not up there in that range where he used to
sing. And Perry got there, and decided ‘man, I’m going in the tank — I can’t do
these songs in the original keys. I’m not going down alone; I want to take
everybody with me. And somehow prove, through attrition or one way or another that
I’m the key to Journey’s success, just because my non-participation will mean
their failure. Or their inability to go forward.’ And that’s a farce. I mean everybody is
ostensibly replaceable, myself included. And you, Steve Perry, are more
imminently replaceable than even I.
M: Ok, so let me ask you. When did you first feel
like power was shifting away from you as the driving force behind Journey, and
more towards Steve?
H: Even on Frontiers. During that tour, he was
really upset for the most past with this ongoing success, and me continually
being right about all of these things. I had this grand plan that I presented
before the Infinity album. I said, ‘here‘s the title of all our albums —
Infinity, Evolution, Departure, Captured, Escape, Frontiers, and Freedom. And
here’s our artwork, fresh from Kelley Mouse’ and everything else. When we got
to Frontiers, Steve really wanted to interrupt that. And he fought like hell to
change the art and the imagery. And we did - to that Elmo space-guy – from what
we originally had from Kelley and Mouse. I prevailed on the name, and he
prevailed on changing the art. Which was still a merchandisable, space-alien
kind of thing, but it was a real compromise from the quality of what our
packaging had been. And it was our signature style. It was instantly
recognizable. We had achieved that with Escape. Escape, the basic album
package, shows up in stores, and you can’t read Journey, or the name Journey
anywhere, but there wasn’t a soul that walked into a retail outlet that didn’t
know immediately that that was Journey. You know what I’m talking about?
M: Absolutely.
H: And that’s what should’ve continued with
Frontiers, That’s where he really started to do that. At which point the
meetings degenerated into a pissing act between myself and Steve Perry and his attorney,
with all of the other members of the band watching, like a tennis match. This
is where I lost enormous amounts of respect for Neal Schon, Ross Valory, Jon
Cain — who was never the mensch that Gregg Rolie was — he was just the only
replacement that was viable that we could find. And, Gregg found him. Gregg
pointed him out to me. I just said ‘Gregg, how the fuck will I ever replace
you? I want to shut this thing down.’ He says ‘This kid that’s in the opening
band.’ I said ‘the fucking Babys STINK!’ (Laughs) He’s like, ‘No, man, watch
him again, watch him again. That keyboard player’s got some talent.’
M: Well, he certainly brought some songwriting to
the band.
H: Yes, he did. Yes, he did. But it’s so much more important
to surround yourself with good people than great talent, because the talent
does not - and will not ever - overcome being a bad person. And the people that have such great talent
firmly have the belief that their talent will overcome any of their bad
actions.
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This last statement stuck with me throughout the
interview, for one reason. It seems to me that so many of the reasons that
Herbie’s ultimate goal for the band (which is discussed later) was not achieved
was due to the egos and personalities of the people in the band. Is hindsight
20/20? Of course it is. Would the band have been as successful if Herbie had
less talented but more “team oriented” members? Who’s to say? But, Herbie did
create the band to be successful, and on that level, he achieved greatly.
This success did not come without changes and hard
decisions, however. In the next installment, Herbie discusses more of the
personnel changes that were made through the years in Journey. Some of his
reasons for the changes are different from the ones you’ve heard before.
CASTLES BURNING PART 2
During its 25-plus years of existence, Journey has had nine different incarnations.
Members have come and gone for different reasons. Some made their own decision
to leave, and some had their status decided for them. Herbie discusses some of
those changes in this installment, as well as the impetus for the band’s creation
and for his successful business venture, Nocturne.
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Matt: So, (Journey’s former drummer) Aynsley Dunbar, he supposedly left
because he wasn’t happy with the direction that the band was taking. Would you
say that’s true?
Herbie: No, of course that’s not true! I mean, the band was really having
trouble with him. (It) was constantly like the road manager would wake the band
up, and say ‘we gotta get out of the hotel. Some general, or some sergeant, or
some police officer is looking for his underage daughter and she’s with
Aynsley.’ We gotta just bust a move in the middle of the night — that happened
several times. I mean there was ail those kinds of problems. I loved Aynsley
and respected him as a musician. (But) it would always be the case that, when I
come out on the road, oh, baby — everybody tows the line. It turned out that
Aynsley would just be the model citizen, but the minute I left, there’d be a
parade of girls. What they called ‘Pampers and platforms’ — you could tell the
Aynsley groupies cause they were so young they were still in Pampers but they
were wearing platform shoes and makeup so they’d appear to be older than
fifteen. They’d be lined up at Aynsley’s door. He’d have a bottle of black
label Johnnie Walker that he’d go through every night. He was just some sort of
character. Then the band caught him a couple times. They’d walk into bars,
after a big stadium show, and he’s like, ‘I’m the band leader, and I can’t get
these guys to play right’ and everything else. They caught him doing stuff like
that right when they were having so many problems with him, so they insisted
that I come out to Ohio. I’ll never forget - some big gig we were playing out
in the cornfields, with a bunch of bands and we were the headliners, but they
made me come out there. I’m driving them from like the Toledo airport to
somewhere in Ohio for this outdoor show. (The) band was saying. ‘Herbie, we can’t
go on with Aynsley anymore, and you’ve got to take care of it, you’ve
got to fire him.’ This was the ‘78 tour of Infinity - Journey, Montrose,
and Van Halen - for 120 shows in ‘78. The middle act, Montrose — who was
supposed to be Rock Candy and Sammy Hagar and ail that — showed up with a
completely different banc, no Sammy Hagar, none of that. But the drummer that
he had Steve Smith was a monster. We were watching him play with Ronnie Montrose
every night, and we were like ‘there’s our view of a replacement for Aynsley
right there.’
M: Perfect choice, perfect.
H: Yeah, so the guys told me to take care of it, and so September of
‘78 I went to the Gramercy Park hotel and met Aynsley for lunch at this place
called Mama’s, and terminated him.
M: OK, so, let’s move on to Gregg. He left because he was tired of the
road. Would you say that’s correct?
H: I’d say the truth is that he left because he saw, in 1980, when they
recorded the Captured record, he said, ‘Man, this guy, Steve Perry, he’s out of
control. He’s gonna fix this whether it’s broke or not. And, I’ve been doing this forever. I’ve got
more money than l’ll ever need, after the successes we’ve had.
I really love Gregg. Man, when you start something from the beginning,
like Santana from a garage, and then Journey from an idea out of the ashes of
Santana... (Editor’s note: Herbie had been the road manager for the early
Santana band, which included future Journey founders Gregg Rolie and Neal
Schon. Here, he jumps back in time and tells the story of the impetus for the
creation of Journey) Carlos and I got in a fight in Hawaii, the day before
Christmas. (We) held a truce for Christmas dinner, I took him to the airport,
and phoned (legendary rock promoter/manager) Bill Graham. I said ‘pick him up,
you’re his manager now!’ Bill says ‘you’re crazy, you’re nuts, you can’t do
this —your career, what are you gonna do?’ I said ‘I’m gonna call Gregg Rolie
and Neal Schon, and put together a band.’ I’d missed them so badly. ‘I’m gonna
go back and grab those guys, and do something that rocks, instead of this fucking
semi-fusion-jazz-Latin bullshit thing they got me doing here. I hate it; I’m falling
asleep at the mixing board. You gotta get him to do songs, but that’s your puppy,
you go font.’ He says, ‘When are you going to do this?’ I said ‘As soon as I hang
up, because I got a gig at the Crater five days from now - New Year’s Day, and
Carlos is bailing on me, remember?’ And he said, ‘Can you do it that quick?’
and I said, ‘Bill, not if we continue this conversation — buh bye!’ So I jumped
on the phone, got Gregg, got Neal, found them all over hell’s half acre, and
got them to Hawaii. (I) put them on stage in front of 80,000 people, and the
light bulb went on. That was the first day of ‘73, and by March 22nd, we were
incorporated as Nightmare, Inc, and moving forward to create a band that was as
yet unnamed. We were calling ourselves tentatively the Golden Gate Rhythm
Section, and then John Villanueva, who was with me from the get with Santana,
said ‘let’s call them Journey.’ He named them.
So, all that jumping from the Gregg Rolie
thing. He wanted to bail, and he picked Jon Cain. I went through
all the personal (things). I said 'Wow, this is big shoes to fill, will
this guy be able to do it?' I had met with Jon Cain several times.
He didn't want to bail on John Waite. Waite had just broken his leg,
(and) had decided the Babys had been a long-term situation that hadn't panned
out. I said, 'Jon, if you don't feel comfortable, then say no. But
if you do, and you're gonna go forward and you're gonna tell John Waite that
you want to leave him and join Journey, fine. You'll be very close to a
full member - very close. We'll just give a little override back to Gregg
on Escape and Frontiers, and then you're a full member.' He was a full
member in terms of live appearances and everything else from the get, and we
really did want to exploit his songwriting.
He had finally agreed, and we go
through all of the machinations. (I've) got the band at their rehearsal
facility in east Oakland and I'm picking up Jon at the Oakland airport. I
had my 928 Porsche at the time, my 1980 928, and I popped the hatch in the
back, and I put his keyboard in. The doors aren't even closed - I haven't
closed my driver door, he hasn't closed the passenger door - he hands me a
tape, and says 'this is a tape of my wife, Tané. Now, here's the deal -
you manage her, you get her a label deal, you make her career happen, or take
my keyboard out of the back, I'm out, I'm going right back to LA, no Journey.'
M: Oh man.
H: I go, 'Hey we had an agreement, and you
had committed to me. And you're touching upon the single biggest problem
I have with all people who pick up an instrument and decide that they're
entertainers and performers and players. It's at the expense of any sense
of commitment. And you were committed on other terms and conditions, and
you want to change the deal right now. And that is jive.' And he
said, 'Well, than call me jive. Do I get out of the car, or do I stay
in?' And, so I said, 'Well, I will get her a label deal. I'm sure
it won't be because she deserves it.' And he said, 'Let's listen to the
tape.' and I said, 'No, lets not. Just shut the door.' And so, I gotta
tell you, in no uncertain terms, I knew what Jon Cain was like day one.
Day fucking one.
Anyway, Jon Cain's come-uppance came
very quick. We go, we write that Escape record. We record the thing
(and) it's magnificent. I sequence it, entitle it, and package it, as I
always would. We're ready to hit a home run. We had this big party
at Fantasy records in Berkeley, with all the press, media and radio there to
hear this new masterpiece. Something goes wrong, and Perry's in there
with Jon Cain, and somebody suggests 'Wow, this is so great; Jon Cain sure did
bring a lot as a songwriter!' And he did! You said it
yourself. You know, I agree. Whether I like these people as
individuals doesn't have anything to do with my total respect for Perry's
talent, for Jon's talent, for all of their talents. But, boy - Perry
bristled so much at the notion that Jon Cain had contributed much of anything
to that, that he just proceeded to dismiss and diminish Jon Cain's
contributions and involvement to the point where Jon Cain had to leave the room
and was out in the parking lot, I mean bawling like a fucking baby.
Bawling like a baby. So I went out in the parking lot, and I said, 'Now
you see what happens when you run into even a bigger asshole than
yourself? This is what it feels like. Now if you think that you can
go tit for tat with that prick, and be as much more a bigger prick than he is,
I got news for you. You have met your fucking match. You know
why? Cause everybody sees you coming, Jon Cain. You advertise what
a prick you're going to be. Perry - he's got the bulk of the world
fooled. And he had you fooled until tonight.'
That was it. That was the beginning of
the realization for Jon Cain. I bet you right then and there he said 'I
wonder a little bit less why Gregg Rolie walked away from such and incredible
enterprise, at such an incredible point in their history.' It was just a
no-brainer. Stadium act. How do you walk away? I'll tell you
how you walk away. If you were drowning in the ocean, and Steve Perry
came along in his luxury liner, he would offer you a life raft in such a manner
that you would decline it. I'm not just talking about you; I'm talking
about anybody. The terms and conditions would be such that you would
pass.
M: After Frontiers, there was a hiatus for
the band. What would you say were the reasons for the break at that
time?
H: What happened after Frontiers was
that - nobody planned the hiatus, everybody disappeared. I kept phoning
Ross. Now you have to understand - Ross Valory I brought into this
band, and let me tell you a story. In 1980, when Gregg Rolie announced
that he was gonna retire, and we were on the day of our last show ever with
Gregg Rolie at the Sun Plaza in Tokyo. A video of that performance would
knock your dick dead in the dirt - because you never saw the band play at their
peak - with Gregg Rolie. (He) was such a strong vocalist, he was an
organist more than a pianist, and a singer more than - I mean, Jon Cain has
struggled to sing as well as he sings today. Today he sings better than
he has ever sung, and it's barely, barely adequate. It sounds good because
there's a computer singing along with him. It's not natural.
They're playing to a click-track at all times in the Journey performances
now. But this was back in the day, before any of that happy
horseshit.
Wow, the way those guys - we have a complete
video of that Tokyo performance, and the band sang as good as any vocal group
ever - the Eagles, you name it.
M: I notice I can't buy a copy of that anywhere.
H: Yeah, I know (Laughs). It's such a great living proof
that that's the best version of Journey, where they really played and sang at
such a high level, it was unbelievable. But I remember going to Ross
Valory's room. I knocked at his hotel room door and stood in the
hallway. I was probably emotional, and said, 'this is Gregg's last show.
And I'm losing; I'm losing my right arm here. Organizationally speaking,
power base, strength; I've got the real leader of this band walking away.
And he takes with him my power base in so many ways. And Ross, you're so
weak. You've been such a weak friend. As a musician, I feel like
you've progressed very little since I first saw you play when you were 15 or
16. You're the same guy. If I applied myself to management the way
you've applied yourself to your instrument and your craft, this band would still
be playing a nightclub in Willimantic, Connecticut.' It was one of the few
nightclubs we had ever played, but I said that, cause I knew he would know
exactly what I was talking about. And he stood in this doorway and just
shuddered. I'm like, 'Right now, I'm thinking if I'm losing an arm, why
not lose a leg, too? If I'm gonna have to go through a radical change
like this, why not replace a couple guys in this fucking band. So this is
a wakeup call - you get off your ass and start playing, or there's gonna be bigger
changes here.' You know, since I gotta chop down this forest, what's
another tree or two?
M: Hmm. What was his reaction to that?
H: He became a lot better player! (Laughs)
M: You listen to him now and that's very evident.
H: Yeah, he became much better. He got off his ass.
But, that was in '80. Then we got Jonathan Cain, and '81 was huge, and
the record just marched, pretty much, to number one. In '82 the band was
so big,. We had a stadium tour booked coast to coast, border-to-border - every
stadium. The Liberty Bowl, the Yale Bowl - places that nobody ever
played, or ever could get to. Then, all of a sudden, Perry got into their
ears and they said 'Cancel the tour - we don't want to work. We've been
working since - every year from the beginning.' I said, 'Hey, so
what. You're a young guy. You're 30. You've got the rest of
your life to sit by the pool and count your money or whatever. You gotta
make hay while the sun shines! They said, 'no, we want to sit by the pool
and enjoy our success. The record is number one, whether or not we tour
or not. We'll just chill.' So, they had me cancel the tour of
'82. There's a famous Bill Graham story. He just couldn't get this,
cause he had had not only the Oakland Stadium, but he was losing the Rose Bowl
in L.A. He had both markets on the band. And, he said he wanted a
meeting with the band. I said, ’Bill, get over it. The tour's
been cancelled - live with it.' And he said 'No. No. I can't. You owe me
this.' So I said, 'I'm gonna meet with them tomorrow on another matter.
We're out in Oakland. Just show up, and I'll get you an audience with
them. You can do your beg and plead.' Which is exactly what
happened. He said "You're taking food off my family's table.'
(Laughs) You know, he was so dramatic. 'Steve, I need these shows,
they're the centerpiece of my summer, are my Days on the Green and you cannot
do this to me, please.' And he (Steve) says, 'No, these big stadiums are
terrible. Herbie's booked like sixty of them. Nobody can see us;
they can't tell the difference between us and the roadies, it's just a horrible
experience. There's no intimacy.' So Bill said 'Then, let's do five
Cow Palaces and five Forums.' So, he (Steve) goes, 'you just have to
write a check, we have to go out and do the work. No. No fucking
way.' Bill says 'Just do the two stadiums.' Steve's like 'What part of no
didn't you understand?' He (Bill) drops to his knees right in front of
Steve Perry, clutches his hands in front of his chest, and says, 'Steve, I'm
begging you.' And Steve showed, for one time only ever in my whole
memory, some teeny, teeny little spark of compassion and empathy, and said,
'Well, if Herbie can figure out how to make it intimate, then I'd do it.'
So Bill's like 'Thank you, thank you, thank you!' Bill jumps up 'Thank
you, thank you, thank you.' He runs to his Jaguar, hops in, and drives
off. I'm sitting there with my mouth open - I didn't know what
happened. I said 'What the fuck just happened?' And Steve's like,
'Well, you better figure something out, cause I didn't say I'd do it unless you
figure something out.' So I'm just sitting there looking at Perry - he's
just being a monumental prick. I mean just let me just throw this hot
potato up in the air, and create an impossible situation.
M: And that was the infancy of the video screens, etc?
(Editor's note: Nocturne, the company that was originally formed to do
sound and lighting for Journey's tours, is now a major player in the event
production field, and led the way in implementing video as a mainstay of
concert production. It is co-owned by Herbie and Neal Schon.)
H: You betcha, buddy. Necessity is the mother of
invention.
M: I guess so.
H: I'm sitting there, stuck between these two pricks - Bill
Graham and Steve Perry, going 'what the hell do I do?' And what a brutal,
brutal thing that was. So I said, 'How about if we did all the actual
production, stage lighting, scrims over the sound, and then giant, full color
video screens. Does the technology even exist; is it possible to execute
something like that?' We just went on a rampage two-week quick study and
decided how to do it, and pulled it off with such grandeur. The review
from the Oakland Stadium said this would change the music business forever
more. Now that company, Nocturne, we were hither-to-fore doing sound,
lighting, staging, and barricades and all that stuff for Journey in a little
company that all the band members owned. And myself. Now we've
entered the video realm. It was so successful that we were toying with
the idea of continuing to do video both indoors and outdoors. It was right at
that lull. What we had ultimately agreed to do was four stadiums and 40
arena dates in '82, so they did ultimately tour and it was incredibly successful.
But when we ended there was great pressure put on us by Loverboy, who was our
opening act in '81. They said 'would you do the lighting? Nobody
can do lighting like that.' We were like - 'We don't do outside lighting,
this is strictly a company for Journey.' I think that even Bryan Adams
wrote a letter to Neal Schon personally. 'Please! Everybody has lights
like those (other) vendors lights that anybody can rent. We need the
special look.' Then, when we did the stadium dates, Bill Curbishly (the
manager of the Who) read the Joel Selvin review. Joel Selvin (was)
notoriously wickedly bad to everybody in the press. Anybody that was
successful got ripped. But this time, he couldn't deny. He said
'rock and roll will never be the same, all stadium shows will follow this
template forevermore, this changes the face of rock.' And I'm really
going light. He was so effusive it was over the top. And Bill
Curbishly said 'We have to have this.' There was a giant picture that accompanied
the article that showed the theatrical nature of it. He said, 'Yeah,
we're just getting ready to do our farewell tour. It's all daytime
stadiums - the standard military rock complex with the scaffolding and it's
just - everything's wrong. Would you do that for us?' And I'm like 'NO!'
(Laughs) But we succumbed, and (in) late '82 we did the Loverboy tour
lights, and we did that farewell tour with the Who on video, and never looked
back.
So after the '83 tour, which was very, very successful,
these guys just walked away, without any honesty. I would try to call
Ross every now and then, and he wouldn't even call me back. I was like,
"What was the problem, man? What was happening? What are you doing?
You don't come around; you don't show your face?' Well, it turns out at
this point, at this late date - and I tried to keep the drugs, the powdered
drugs that took the original Santana band down - cocaine - I wanted to keep
Journey away from that. You can only be so successful. I always
said, you know, you want to have a beer, a little wine, a little reefer,
OK. Pills, powder, and all that hard shit, hard alcohol, hard drugs,
speed, heroin, no. You know, this isn't a Puritanical event, but let's
not hurt ourselves, so that we can't do our jobs, and can't perform. It was
really tough to keep away. And it turns out that Ross had been using
drugs, and had made investments that were dependant on touring. He and
Jon Cain both (made investments), in '84 and in '85, when there was no tour,
and Steve Perry just wouldn't respond, and didn't want to work. We were
having band meetings, and he was just like 'you're making me feel like I have
to work.' We're like 'Well, we expected you to work. We expect you
to work. Is it so wrong to depend and rely upon each other?'
I mean, if I say something, you can take it to the bank. Apparently
if you say you're going to do something, Perry, you can't take that to the
bank.
So, by the end of '84, he says, 'we feel like we're
slaves. All these properties, and these production companies and
everything else, I don't want to work anymore.' He says 'Let's start
liquidating these assets.' Assets that would've made them far wealthier
than their evergreen catalog had, even though they had a 37% royalty
rate. They had an evergreen catalog with probably the highest royalty
rate ever on an evergreen catalog. For that mountain of money you'd throw
away if you knew the value of the assets of the buildings and the properties
they had me liquidate in '84. Part of what they wanted to have liquidated
was Nocturne, at which point I said 'I'll buy that myself.' I had
concluded and signed the deal, and then Neal Schon walked up to me and said,
'You know what, I know these guys are being idiots, and I know I'm being an
idiot too, but I'm in for half on that Nocturne deal,
Missing last page
CASTLES BURNING PART 3
After the Frontiers record, things were never the same for Journey. They
were as popular as ever, but with Steve Perry asserting control, they were on
the verge of self-destructing. Perry had just come off his highly successful
solo debut, Street Talk. He returned to the band with the leverage of being a
commodity outside of the band.
Herbie talks about his experiences during the
making of Raised on Radio, as well as the 1996 Trial By Fire reunion. He had
success with other acts in the interim, and takes great pride in his accomplishments
during those years. He discusses the sacrifices the band had to make to
continue on without Perry, and, he tells why he chose not to rejoin the band’s
management team when the current lineup invited him to do so.
_______________________________________________________________________
Herbie: My whole thing was, I wanted to have
a really high-end, to get the state-of-the-art version of the Grateful Dead.
Had Journey toured every year between ‘83 and 2001, we would’ve had just that. As
deep as our fan base (was). They were the real McCoy. They’re still the real
McCoy without Steve Perry. There were several candidates that could do that
job. Let’s say, for the sake of argument, that Steve Perry- because he’s the
original, and because he was a great, great talent- is at his prime better than
Steve Augeri, or better than Kevin Chalfant. What you’re dealing with there is you’re
comparing the current reality of Kevin Chalfant or the current reality of Steve
Augeri to the memory of Steve Perry. And bust me, that memory is jaded, and
dead-ass wrong. The last time I saw (Perry) was for Bill Graham’s wake, in
Golden Gate Park. And he was late. The Dead, and all those local bands were
participating by invitation, and he called me and wanted to participate). (It
was) the first time I had spoken to him, from ‘86 to ‘91, five fucking years
went by. I talked to him one time. He called me right after Bill died, and he
said, ‘I know that you and Bill had a really strong relationship. I know that
Bill was intricately involved in Journey all the way along with you, but I
can’t remember a single story or a single thing. Would you please tell me a Journey/Bill
Graham story?’ At which point l told him the same story l told you about the ’82
tour, the whole “Steve, I’m begging you.” He goes ‘How come you’re telling me
such an ugly story’?’ and I said, ‘Well there’s not many pretty stories that
involve you, buddy. (Laughs) And this one just pops into mind and it’s got a
happy ending. It launched a huge business that’s very very successful. Remember
the one I bought from you back there in ‘84? We’re on tour with everybody!’ But
anyway, he shows up at Bill Graham’s wake to sing two or three songs. “Lights,”
“Don’t Stop Believin” and everything
else. He (Perry) says “But I don’t remember the lyrics, you gotta write them
down, Herbie.’ Well, I don’t know — I never did know them! (Laughs) o) he’s like
‘Well you better figure it out and write them
down.’ He’s like, ‘Jon, Neal, you co-wrote some of these, you do it.’ I’m like,
‘No, no, those guys are going to be busy.’ ‘Busy doing what?’ ‘Busy transcribing them down two whole steps!’
And Neal Schon looks — his mouth open - and says, ‘Don’t Stop Believin down two
steps? I won’t even be able to figure that out.’ Neal could probably figure out
anything on the fly. But he and Jon struggled taking them down two steps. I got
the words together and Perry still struggled to sing them down two whole keys
from the original. Here he is, hoping that he can fake it and that people won’t
hear that these songs are being sung much
lower than their original counterparts. That
was the last time that they heard him sing until he got them to come down to
L.A. for one rehearsal. He got to the rehearsal and impressed all those guys,
singing the old material. They had some fun, and that was it. Never touched it,
never went there again. (They) made the Trial By Fire
record, and I told those guys that this guy
never intends on touring and supporting that record. They said, ‘Oh no no no,
he’s gonna work, he’s gonna do it,’ and I said, ‘No no no no no. I promise you. Anything you want. You name it; I’ll give you
if he goes on that tour. Anything. I’m so certain that he’s jerking you around.
I’d bet my life onit.’ I offered, I tried, and I turned out to be totally
right. He never intended for one second to tour. They took a huge advance on
the delivery of Trial By Fire — about four and a half million dollars. A
million dollars of that advance was against a tour. Cause the label said ‘We’re
going to make this super expensive record, and spend all of this money on a
dinosaur corporate rock band, but not unless we’re sure you’re going to tour.’
(That) could’ve
aided and abetted the success of Trial By
Fire enormously.
M: Definitely.
H: So we’re tying a million of it to a tour.
(Then) they didn’t tour, and Perry bumped up this whole thing about a trip to
Hawaii and his hip.
I cannot tell you how shocked I would
be to ever find out anything that ever came out of Steve Perry's mouth was
true. I cannot tell you the shock I would feel. And the notion that
he ever had a hip problem or anything like that, or any kind of hip surgery, I
would just be shocked to find out there was one shred of truth to any of
that. Shocked. Why now? Why all of a sudden? I mean,
you all of a sudden have a legitimate reason? You never needed one
before! Why trump up one now? You know, it's the old saying - he
was incredibly successful, and he's going to get even if it's the last thing he
does. And the old saying is that; if you want revenge, dig two
graves. And I know he filled one of them. And it looks like Journey
is in the other one.
M: It would be a shame if that happens.
H: It happened. He was successful in
burying the band for years - fifteen years, really. One and a half decades.
That was very successful. He really (controlled their lives), while I
went on and sold just as many records with all of those other acts as I had
ever sold with them. I had never had a number one single with Journey,
and that was something that was a big hole in my career. I had reached
number two with "Open Arms" and I can't leave until I get it
done. I reached number two with "Carrie" by Europe. I did
top ten with lots of records like "Final Countdown" and shit like
that, but then, Roxette finally, four number ones, three number twos, and two
top fives in two years.
M: Didn't "To Be With You" hit
number one, too - by Mr. Big?
H: Oh yeah. "To Be With You" also
hit number one, absolutely, thank you very much. The first time I
discovered Eric Martin I actually had Steve Perry try to produce him in the
studio and he went and worked with him for a few weeks. And, I believed
in that kid, but it was years and years later. When I had that number
one, it was a legitimate, no bullshit, Soundscan BDS (Broadcast Data System),
true true true number one. No hanky panky. And boy, nobody knew how
to play hanky panky any better than me. I can't tell you that that's true
about the Roxette ones - I was wheeling and dealing big time. That Mr.
Big record was really a worldwide number one. I was so rewarded by that,
and it wasn't about the money or anything like that. I felt so
rewarded.
M: Definitely. They always gave me the
impression they were more like a hard-rocking Journey.
H: A little bit, yeah. That all
coincided with Bill's death. Bill was out there, in the trades, and
saying, 'the quintessential manager is Herbie Herbert' and 'if I had to cite
one manager it would be Herbie Herbert,' for the job he did with Steve Miller
or the job he did with Journey or whatever. And Bill was probably my
number one PR guy. When he died, my whole life changed. I was no
longer motivated. My parents died in 1986 during that Raised on Radio
debacle, and Perry was really ugly there. That's another thing (about)
the Behind the Music. Everybody lost their parents.
Everybody. Get over it. To have that be the central theme on VH-1,
and then constantly we're watching him and his mother and all that - I wanted
to slap him.
M: Especially in the face of Neal's dad dying
what, last year, two years ago? That special seemed to totally negate the
contribution of people outside the band, unless they were connected to Perry,
in my opinion.
H: The reviewer I mentioned, Joel Selvin, was
in that VH-1 special. And, characters so on the periphery it’s
unbelievable had many times more camera time than a Ross Valory, or a Gregg
Rolie, or Steve Smith. The thing is, the focus should be on this active
Journey. I mean, what all these guys (the current lineup) did. Neal Schon
did Hardline, which was very good. He did the Higher Octave thing, but I
took him into that kicking and screaming. His new Higher Octave record,
Voice, is a masterpiece.
M: Yeah?
H: It's a masterpiece - beyond, beyond,
beyond. Here is the dichotomy of my relationship with my 'son', Neal
Schon. Matt and Barbara (Schon, Neal's parents) sired him. They
divorced (and) I took him out of middle school with Santana as a fifteen year
old. (I) was his surrogate parent for the next ten years - easily until
he was 25 or older. Before he was out and started making any decisions on
his own at all. Every decision he made on his own was a funky and bad
one, and every decision I made for him was based in total love, and nobody
knows it better than him. And he knows it now. I love him - like a
son, but I visit him in San Quentin and we talk to each other through the
glass. He's my partner in Nocturne, and I am a tremendous partner to
him.
M: Let me go to the Raised on Radio
thing.
H: You know, there's a golden rule.
When you say 'Raised on Radio,' I think of a golden rule. I think 'Do
unto others as you would have done unto yourself.' They go through the
rehearsals, and they're ready to go into the Plant studios in Sausalito with
Jim Gaines. Steve Perry, in order to go forward, insists now that he
wants more authority and control. It was the Freedom record. (Perry
decided) 'I don't want that title. I want to change it to Raised on
Radio. I want to write these songs coming out of our relationships.' They
did write some good songs, some good rock songs and some good heartbreak songs,
for Raised on Radio. We're recording them and it was sounding really,
really good.
Post - Steve Perry's solo record in '84, he
had a gun to Journey's head. He said, 'Herbie, if you don't kick ass and
perform for me on this solo record there is never gonna be another Journey
again.' I said, 'Steve, you don't have to do that. You don't have
to do that to me. I don't know second gear; I only know high gear and
full speed ahead. I don't downshift. You know that.' It's the full
court press cause I don't know any other way. I'm gonna move heaven and
earth for this record. I don't have any goals on this record, any more
than I've ever had a goal for Journey. I'm gonna go as far as I can
go. If I had set goals, they would've been far beneath what we've
achieved already.' And I did move heaven and earth. I got
"Sherrie" to I think number two - another one of my hauntings.
I got "Foolish Heart" top ten, and a couple other songs top twenty on
that record. It went double platinum in America. At the time (it
was) the second most successful solo album by an artist leaving a major group -
second only to Bella Donna by Stevie Nicks. Whether it's Daryl Hall and
John Oates, or the members of Pink Floyd, or the members of the Cars, or the
members of Foreigner, or the members of Boston - every guy that ever tried a
solo album - it was just a prescription for failure. No way. Stevie
Nicks and Steve Perry were the only ones that were successful. Phil
Collins' initial Face Value didn't go gold until many subsequent records brought
it along. It was so hard to do that, and he publicly disparaged my
performance for him on that record every chance.
So, here's the moral to that story. No
good deed goes unpunished. And that became the theme. It really
did. So, here I am, getting ready to do the same thing, and all of a
sudden they call me over to Sausalito for a band meeting on the
waterfront. I'm sitting there with Neal Schon, Jon Cain, and Steve
Perry. They inform me, 'We're struggling, and Steve doesn't feel right
about these recordings.' And I go, 'All the tracks are finished!'
'Yeah, he doesn't like them. He wants to replace Smith and Valory.'
Replace Smith and Valory? Over my
dead body! What the fuck - this is a group, this is a band! This
isn't Steve Perry and his side band. He had corrupted Jon Cain, but the
two of them (had) damaged Neal Schon so bad that in his darkest moments I fear
that Neal Schon is suicidal over the primrose path he let (them) take him down.
That turned out to be a brutal mistake. I said 'OK, but these guys are
going to be paid as if though they were here. And we will all
eat the cost of this stupidity, and the cost of these sidemen.' - which turned
out to be Mike Baird and Randy Jackson.
M: Right.
H: And it wasn't Journey. It was lame. We paraded forty of
the greatest drummers in the world through their rehearsal hall, from Omar
Hakim to Chad Wackerman. They embarrassed me, but they truly embarrassed
themselves. They had no diplomacy or aplomb in the way they handled any
of these musicians. They disrespected virtually all of them, and then
took the worst drummer of the bunch. Never even said a 'Hi' or a 'Bye' or
thanked or - they never would make any of those calls. And this was at
the point where I was getting pretty sick of doing this my whole life for these
guys. My pooper-scooper runneth over. And boy, it was really
running over then.
M: So let me ask you something. Somebody had emailed you and
posted your response to the Journey board. The thing that they posted
from you - here's an excerpt from it: "I'm happy for Journey, it's just
that this should've happened seventeen years ago. Trial By Fire and
Raised on Radio should've been Freedom and Arrival." It was rumored
that you actually wanted Perry out in '84.
H: That's not rumor, that's true.
M: Was that anywhere near close to happening?
H: No! I mean, these guys hung on to the Steve Perry dream for
another decade and a half! Now, Neal's out there with Steve Augeri
realizing, 'god - Herbie was right.' They came and begged me to re-involve
myself in their management at this point in time. I go, 'Man. I'm
retired for so long now; I'm so far past all of that kind of bullshit. I
was your partner. Now you want me to work with Irving. I
love Irving. He's who I'd want to replace me if you were gonna have a
traditional, typical manager. He is, and he charges you
accordingly. He's not your partner. He makes a lot more money than
you guys do. And even if I split the commission with him, I would still
make a lot more money than you guys do. My heart's not in it. It's
a labor of love. If I wanted to take you down for some sheckles and make
some money off you and exploit you, sure. But I don't. I
don't. I don't want to do it. I don't want to be around Jon Cain
again, (or) even Ross Valory. I mean I love him, and I carried him
through this business in a fireman's lift. But every time there was a
chance for him to be a friend to me or stand up on his own strength and speak
for himself he couldn't do it. He couldn't do it. This is the real
crux of it, too. I said 'the only way that you guys are able to go
forward now is to pay Steve Perry as if he were there.' Which is what
they're doing. They're out there, they're Perry's "Ho's" and
"Bitches', right now. They're working in the street for him.
And I don't have to go there.
Missing Page?
CASTLES BURNING PART 3
As Journey tours with the Arrival lineup, they are clearly not enjoying
the success to which they were once accustomed. There are many things factoring
into this, but it does not mean they are less of a band because of it. In many
ways, they are more of a band now than ever before. Herbie gives his impression
of the current band as we begin our final segment.
________________________________________________________________________
Matt: It seems like they’re working now. Like they’re struggling to
make things work for them now.
Herbie: Oh, man, are they ever. And thank god for Deen Castronovo. (He)
was past of the Hardline band, and was discovered by our old lighting designer
when he was working out in Portland with this speed metal group called the Wild
Dogs. This guy was the greatest speed metal drummer in history. Everything he’s
doing now, learning the subtleties and the nuances of Steve Smith’s style of
play - you know, it’s not easy. And, he is really a big part of the vocals on
that tour. He’s a much much bigger part of the vocals than you realize.
M: That kind of leads me to my next question. Of course, Deen played
with Jon and Neal in Bad English. Post—Raised on Radio a lot of different
projects were going on where there were band members playing together. Like Jon
and Neal working with Jimmy Barnes and with Michael Bolton...
H: The Michael Bolton thing. I put that together. I was with Eric
Martin and Michael Bolton there in L.A. Mike had done so many solo albums and
he said ‘I think this is my last chance. What can l do? I haven’t had any
success.’ I said, ‘what you should do is get together with Jon Cain and Neal
Schon and let them record a record with you. Do some soul, and maybe do some
old covers.’ Of course “Dock of the Bay” on the Hunger broke him. I got my
platinum record, Jon got his producer royalties- we ail got paid, but, Bolton
just...
M: He went off in the other direction.
H: No good deed goes unpunished! (Laugh). But I was doing those deals
for Jon Cain — I did the Jimmy Barnes deal and all that keeping these guys
active and busy with something to do I knew was paramount. They were struggling
to pay rent and pay the bills...
M: It really seemed like the band wanted to still be together; but
couldn’t get Perry to commit to it
H: Oh, man — absolutely. Perry was stringing them out, and toying with
them. He’s got more money than god, he’s got his first nickel, and he held the
economics over their heads. By not touring in ‘84 and ‘85 he irreparably harmed
financially Ross Valory and Jon Cain. He took Ross Valory into bankruptcy, and
he’s been in one chapter or another ever since ‘84. Jon Cain narrowly escaped bankruptcy
and then had a divorce with his ex-wife, Tané. That same lady — man, really
spanked him. Youknow how karma works — what goes around comes around, as you
sow, so shall you reap. So he really harvested one there with Tané. He’s just
barely kept his head above water all the time. And then, Neal, same thing.
Three divorces, what do you want? That would bring down Donald Trump.
M: So, what do you think of the current lineup? Have you heard them
play?
H: (I saw them when) they played the Warfield and they were great. They
really played well. Augeri — it was stunning the progress he had made I went to
Benny (Collins, Journey’s stage manager) and I said, ‘Benny, when did it
happen?’ He said ‘It happened in Texas.’ And he knew exactly what I was talking
about. When did Augeri really start to get these songs by the balls and really
start to own them? I walked into his dressing room, and said ‘Steve, you did a
great job. You own this material.’ There was at least a half a dozen songs
that— songs like “Only the Young” and l had them all on the tip of my tongue at
the time — I said, ‘were delivered, and l feel like I heard them for the first
time.’ To actually have somebody emote these songs, look at the audience, and
have a
rapport with them was such a unique experience. Cause Perry never would
have eye contact with anybody in the audience.
I thought Augeri was great. I went down to his dressing room and I said
those things to give him ultimate confidence. And no one has heard more Journey
shows than me. That was the last time — and I really don’t care to see them
perform, honestly. It’s very boring for me. That music was so much my own and
it used to really light up my life, but now it doesn’t If I hear it on the
radio I’m very blasé about it. Very apathetic.
M: Have you listened to Arrival yet?
H: Oh, there’s no way, I mean Neal comes and plays it for me at full
volume and every incarnation of the mix, so I’ve heard it. What was song number
two? “All the Way.” I made special efforts with my video crew to try to capture
that in Vegas as if it had already been a hit, and capture the people in the
audience singing along. It had already been out on the Internet through
Napster. (I) try to aid and abet its success in anyway that l can. I really
like that song. The first song on the record is one where you can hear that
ghost vocal of Deen’s...
M: "Higher Place."
H: "Higher Place" - much more than
you can normally. I know (that) is there much more than the average fan
listening. So I hear it in the live context all the time, (but) there it
finally appeared in a mix where you can see the strength and the viability of
those two guys singing together. I happen to like that. I think
they should go forward doing that more.
There's a whole audience out there of people
that - unlike yourself - really never did see the original band, or anything
close to it. You saw kind of a post-Gregg Rolie last gig of that version,
before we went into the Raised on Radio era, and everything went south from
there.
M: You've been out of management for a good
long time. But, as somebody with that kind of experience, is there
something that you could touch on - something maybe they could do to improve
their chances going forward, or do you think it's pretty much a lost cause at
this point?
H: It is never a lost cause. If
it were my desire to go forward and break Journey right now, do I believe I
would be able to do it? Yeah, I would have to answer yes.
Absolutely. With the same profound sense and secure sense of certainty
that I always had. If I decided to take on that I would do that, just as
I had to do in the first place. But this time, I might have been wrong.
People want to rewrite history all the time,
and most historians would tell you that the fathers of corporate rock, and the
mavens of the genre, was Journey.
I can show you - "Nickel and Dime" from the Journey third album Next
was brutally ripped off by Rush to create the song "Tom Sawyer," that
launched their career. I can show you, from the second album, the song
"I'm Gonna Leave You" was totally ripped off by Kansas' "Carry
on Wayward Son," from Leftoverture. The song that broke them was a
rip-off of Journey. All these bands - REO, Boston, Foreigner - all of
them had come and ran their course and gone. Everybody had come and
happened before us - and was over with! Heart - everybody from Ted Nugent
to Styx had broken years before.
Here it is, it's 1977, and I'm in a studio
making a record with Journey that we called Infinity. It's a levitation
to get the label to keep Journey on the label. They're releasing the
record in February of '78, when the number one record is Saturday Night Fever,
the number two record is Grease, and everything else is Donna Summer and
"Disco Inferno." There's just no prayer, no chance, no way,
Jose. I can't get nothing. With three records that were nothing
really to write home about - why should we all of a sudden become a
headliner? I put together this package that was so cheap with Journey,
Montrose, and Van Halen - five grand for all three bands. And I made it
work. They (the record company) said 'that ain't gonna do
it.' I had my record company tell me there's not a chance in hell I'm
gonna get on the radio with this record. And so, when faced with the
impossible specter of breaking the band in those conditions - how in the fuck
did we sell three million albums under the radar on an album that never made it
into the top 50 on the Billboard album charts? With single tracks that
had never been in the top 50 on any chart? Whether it's
"Lights" or "Feeling that Way/Anytime", "Wheel in the
Sky" - everybody remembers these songs as hits, but boy, if they were only
there for the sad truth. It was such a struggle, and everything was below
the radar and off the charts. We hooked up with companies that were the
pioneers of 'foreground' music. These guys had every retail outlet, every
shopping mall, every restaurant. We got airplay as foreground music,
which makes gross impressions just like radio.
The real breakthrough was the realization
that, for us to be successful, to get to that target demographic when they're
at the record stores - that's the place to go. That's where we had a
captive target demographic - the point of purchase. It's so hard to have
an original idea, and the fact is that I had a lot of them over the
years. The video screens were one of them, going in to the foreground
music arena to get more and more airplay was definitely a stroke of
brilliance. And, being the very first to realize the importance and the
significance of pounding the point of purchase. People had done it.
As a natural part of marketing and merchandising and retailing, nobody had
taken the bull by the horns and waged a national campaign that dominated point
of purchase. (That) included video play, in store airplay, the free goods
and the t-shirts and all the things to create a gross impression. If you
walk up to the cash register, and the person selling you a record is wearing a
Journey t-shirt, it works. It has an effect on you. We hired a
marketing company out of Los Angeles. These two girls that were former
employees of the Billboard and Cashbox charts - they worked these charts for
us, and they worked point of purchase and called every retailer in
America. They sent the point of purchase materials, and it cost us a lot
of money, but the interest came back in spades. We continued that theme
throughout.
(With) Evolution there were some real Maalox
moments there. I was afraid that we would not even hit gold. When
we finally ended the world tour and that whole campaign, and we got back home,
the album was at a million and a half. It was not at the level of
Infinity. And it was then that I started really, really putting the full
court press on the song "Lovin', Touchin', Squeezin.'" We got
that song to the top 25. It was with helium, mirrors, and
levitation.
I used to say it at the time, and saying it
now is even harder to understand. But, there are certain types of artists
that have certain kinds of records. Even though Steve Perry would get all
over my ass because I was unable to get songs like "The Party's Over"
from Captured much higher than #35 in the singles charts - man, I'm telling
ya. On an act like Journey, a mid-chart hit is more desirable than a real
hit. Cause once you have a real hit, and if we ever do have one, then
we'll always have to have them. They'll think that you were born by the
hits, and you'll die if you don't have one. And that will be true.
So, as long as we can keep doing mid-charters, I can promise you sold-out
tours, and multi-platinum releases. Just like "Turn Me Loose"
by Loverboy, or "The Stroke" by Billy Squier. Peaked at #36 -
but both - the albums were multiple platinum, even though they were mid-charters.
You remember them as pretty big hits, don't you?
M: Sure.
H: So you know what I'm talking about.
So you know, the lack of sophistication on the part of the artist was such that
I couldn't explain that too well to a guy like Steve Perry. He hardly had
a high school education, you know. "F.O.B." we used to
say. "Fresh off boat." But anyway, "Lovin',
Touchin', Squeezin'" put Evolution over three million. And then
Departure - we had "Any Way You Want It." I got it to the top
25, and it did two million headed to three, (which) wasn't too much of a
falloff in a bad economy. Then, "The Party's Over" from the
live double album which was also double platinum, Captured, which came out with
every other group in the world - everybody had the same idea at the time to
release a live album.
M: That was the first album I bought by
Journey.
H: And Captured was a great way to be
introduced to Journey. You hear all the material recorded and sounding so
much better. I think all of Infinity and Evolution sounded much better on
the Captured album than it did on the real, original records. Kevin Elson
produced the whole thing - that was very economy, that record.
M: There's speculation about whether or not
the band will make the Hall of Fame. I try to think of what the legacy of
a band like Journey is, when it seemed to get such short shrift with people
when it was at its peak. What would you say the legacy is?
H: Well, if I have any problem with
everything that we've discussed - I don't miss the tours that we would've done
all those missing years, the money we would've made. That doesn't bother
me. All the tickets, the merchandise, that would've been nice (laughs),
but, it's not what bothers me. What bothers me is failing to seize your
place in history. There were opportunities there, the door's wide open -
you know - I'm a Deadhead. I wanted to create an empire - a lasting,
multi-decade empire like that. All those guys are my best friends, that's
where I go and hang, with the Dead guys all the time. And that was my
vision. I'm a Berkeley hippie through and through, and it's too bad they
left all that on the table. That's what I feel bad about. Their
place in history. Now they can be dismissed as just another one of those
corporate bands, when in fact they were so much deeper and broader than the
other bands in their graduating class. People like to remember Foreigner
and Boston being in that 'graduating class.' They (Journey) really were
deeper. The pedigree, the talent - you know? Smith had been the best
overall drummer for how many years running in Modern Drummer magazine?
That ain't chop liver, bro! This was a monster aggregation. Let me
say this - Neal Schon - no matter what he achieves, no matter how much money he
makes, no matter what goes down, he will always be the most underrated guitar
player in history. He is so brilliant. He's a modern-day
Mozart. Has that place in history been achieved for him? I don't
know.
M: Especially when Carlos Santana didn't want
to have him inducted with the original Santana band. What was your take
on that?
H: I fought for him to be involved in that
induction. I was there at the induction at the Hall of Fame. But,
hey - if it was up to Carlos, he would have the original Santana band dismissed
as nothing more than sidemen. 'It was my band then, and it's my band
now.' And nothing could be further from the truth. The leader of
that band, from day one, from Woodstock through - I mean all of it - (was)
Gregg Rolie. He ran that band.
M: I've been meaning to get (Gregg
Rolie's new CD) Roots - is it good?
H: Mmm-hmm! He's got all of his stuff
on mp3 - you can listen to it all before you buy it. Buy it from his
website, buy it from Tower Records - it's out on 33rd Street
Records. It's brilliant. And you can really hear and see how much
Gregg Rolie brought to Santana and how much he brought to Journey. He was
huge. What a star!
M: You know, I pulled out the Storm album the
other day, and I still love it.
H: It's a great record. And Chalfant -
let me tell you - he might even be better than Augeri. And he would never
warm up; he would eat this cheeseburger, just - time to go on? Ok, put the
cheeseburger down, run up on stage and nail it. He was too much like
Perry, though. He would've been a problem child just like Perry
was. He had such similarities, and he really had the talent.
Augeri's a much better guy than both of those guys, and is a much more solid
citizen. (He) maybe a little bit disadvantaged in the talent area, but if
he's got more desire and more 'want to', that makes up for it.
M: And the fans have ail been impressed with him as far as the respect
he seems to give the music and the history behind the band. I would say that
single-handedly is what rejuvenated my interest in the ban4 when the new lineup
came along.
H: Isn’t that nice? Gratitude is such a warming thing, and there(is)
such a whole sale lack of it in the world. I mean, Steve Perry, I don’t think
he appreciates what he had at all. Or he wouldn’t have given it up so easily.
M: I think the band itself seems to have a greater appreciation now
that they have to really work for it, too. You know, appreciation for the loyalty and the
dedication of so many fans.
H: For a person like yourself; that’s gotta be like talking to anybody
that lives in a world of huge money, huge success. While you’re struggling
along to make the rent and make your phone bill, you’ve got people that are
acting like that and treating each other the way they do. Just not having the
level of respect to appreciate the opportunities that lay before them. It’s a
shame of human nature. Everybody thinks that the grasses are greener elsewhere,
and we don’t appreciate our water until the well runs thy. Those are just human
tendencies that are just so lame — but we will just not evolve as a society
until we get past that crap.
A “Berkeley hippie through and through.”
Herbie’s words in this last passage ring true. Had there been greater
value placed on the admiration of the fans, on the feelings the band and its
music generated in people — maybe things would not have transpired the way they
did. What is important now is that the band seems to have learned this from
their years of absence.
The final draft was complete. Herbie really didn’t have too much else
to add. He pleasantly fielded a couple of general questions for me, but called
with one specific purpose in mind. “Your whole first paragraph is wrong.”
I had assumed that Herbie was allowing me this interview as a way to
get these things out in the open, or that he was not happy with the way he had
been ignored by the VH-l special. The real reason?
“You were the first one that asked.”
All those years. Herbie intoned that people had not exactly been
banging on his door for this story. The record company wasn’t calling. Certainly
no magazines or news media had shown any interest. If Perry - if anyone -
wanted Journey to fade from sight, there was no one standing in the way of that
happening. He brought up his favorite
group, the Grateful Dea4 again. He mentioned that there are 78 books about that
legendary band.
“There isn’t one about Journey.”
Notwithstanding the Robyn Flans book, he’s right. Perhaps that speaks
more clearly about the legacy of the band than anything else in this story. All
of those years when there was no Journey — I thought I was the only one who
cared. The only one who missed them.
I was.